- Vertical integration - describes a style of growth and management control. Vertically integrated companies in a supply chain are united through a common owner. Usually each member of the supply chain produces a different product or (market-specific) service, and the products combine to satisfy a common need.
- Horizontal integration - the opposite of a strategy where a company creates or acquires production units for outputs which are alike - either complementary or competitive. One example would be when a company acquires competitors in the same industry doing the same stage of production.
- Synergy - this means to work together and it means for companies to work collaboratively to create lots of different products branched off from the initial main idea.
- Cross-media Convergence -this is the process by which a range of media platforms are integrated within a single piece of media technology.
- Technological Convergence - this is the tendency for different technological systems to evolve towards performing similar tasks.
- Media Ownership -
- Distribution -
- Exhibition -
- Proliferation -
- Conglomerates - A media conglomerate, media group or media institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet. Media conglomerates strive for policies that facilitate their control of the markets around the world.
- Consumption - Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media; reading books and magazines; watching television and film; listening to radio; and so on.The amount of media consumption among individuals is increasing as new technologies are created.
- Exchange -
- Web 2.0 -
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