- Production -
- Distribution - This is the films entry and life in the marketplace This is booking the film into cinemas and making copies of the film.
- Marketing -
- Exhibition -
- Exchange -
- Audience -
- Consumption - People paying at the cinema, renting or buying the DVD, downloading, purchasing related products.
- Institutions -
- Media Ownership -
- Conglomerate - A giant company owning others in a wide range of industries and maintaining a commercial edge in coin so. e.g, Time Warner includes AOL, Time Inc, Warner Brothers, HBO, CNN.
- Cross Media Convergence - This refers to companies coming together vertically or horizontally.
- Technological Convergence - Hardware and software coming together across media, technology that allows an audience to consume more than one type of media from a single platform. Eg a mobile has a camera, video camera, internet, sound recorder and mp3 player all in one.
- Synergy -
- New Technologies -
- Synergy -
- Hardware -
- Content -
- Digital -
- Media Platforms -
- Proliferation -
- Box Office Sale - opening weekend - box office MOJO -
- Web 2.0 -
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